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The Psychology of Native Advertising – Why It Works

Why Native Advertising WorksOnline consumers are constantly bombarded with all sorts of display advertisements. This leads to “banner blindness” and people end up either blocking or ignoring ads. In answer to this, a lot of marketers have turned to native ads for their online advertising strategy. Native ads are already everywhere: from social media platformsContinue reading “The Psychology of Native Advertising – Why It Works”

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